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As more and more symbols and images from modern popular culture are integrated into apparel design, these types of graphics become increasingly provacative. They often involve a scantily clad female figure in a sexy pose as the central image, and now have begun to integrate other feautres and ideas that only a few years ago would have been seen as taboo, or at least rather scandalous. Now, however, there are a wide variety of designs that are quite open with sexuality and other themes.
This may be in part due to the influence of the media and its overarching and expanding coverage of the younger generations, but the best way to be cool continues to become progressivley more sexy. Designs depicting this sort of image and idea have made themselves noticed as some of the most popular and interesting for apparel these days. This fact is not incredibly surprising, considering the way the content of media images have been becoming more and more liberal lately. But what does this mean for a design such as this one, titled "amazon" after the women from Greek mythology who lived in their own matriachal community and were formidable warriors? Essentially, it means that this design is making a statement that is more and more acceptable.
This graphic shows a woman in a white dress with a low neckline leaning forward in a provacative pose. Her hair is a bright purple colour, and it flows outward and collides with several interconnected circular images that seem to be a background focal point of the image. From out of these circles are flying three shooting stars in a light purple that is quite subtle. The other colours in this image include the light green of the woman's gloves and boots, as well as her riding crop which she is holding poised to strike.
Beneath her, the word "hot" is repeated in several sizes, and seems to be a caption for her image, a definition of her. With her boots and riding crop she is outfited in a way that could easily be considered dominatrix. This graphic could have been controversial a few years ago, but now it just makes a definitive statement: that nobody can touch an amazon.
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