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Vju Cool was founded in 2006 in Italy by Vju Design, a Graphic design studio that decided to create cool T-shirts for everybody who loves to feel good.The Purpose is to make our job of Graphics Designers and to adapt it to a new support like T-shirts. It's an hard enterprise, but at the same time it's stimulating and it may be opened to many opportunities. Contact us
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+ The T-shirt History
The T-shirt History
By the 1920's, "T-Shirt" had
become an official word in the American English language with
it's inclusion in Merriam-Webster's Dictionary. By W.W. II,
both the Navy and the Army hadincluded the T-Shirt as standard
issue underwear. Initially pegged as an undergarment, the
TShirt soon came in to it's own on the big screen. John Wayne,
Marlon Brando and James Dean all shocked Americans by wearing
their underwear on national TV.
In 1951, Marlon Brando shocked Americans in his film "A
Streetcar Named Desire" when his T-Shirt was ripped off
of his body revealing his naked chest. By 1955, the T-Shirt
was tolerated worn without another shirt covering it. Then
James Dean made the T-Shirt real cool in "Rebel Without
A Cause". James Dean made the T-Shirt a contemporary
symbol of rebellious youth.
In the 60's people began to tie dye and screenprint the basic
cotton T-Shirt making it an even bigger commercial success.
Advances in printing and dying allowed more variety and the
Tank Top, Muscle Shirt, Scoop Neck, V-Neck, and many other
variations of the T-Shirt came in to fashion.
The T-Shirt was inexpensive, in style, and could make any
statement you cared to print. The American T-Shirt came into
it's own during the late sixties and seventies. Rock and Roll
bands began to realize that they could make significant amounts
of money selling their T-Shirts. Professional Sports caught
on and soon the officially licensed T-Shirt became hot merchandise.
During the 80's and 90's the production of T-Shirts and the
mechanics of printing on them increased the volume and availability.
Soon the American T-Shirt was being called a commodity item
in the apparel industry.
At the beginning of a new millennium, the t-shirt has entered
cyberspace and is now about to become even bigger. The American
T-Shirt is well built and it is made to be worn. The artwork
symbolizes the cultural and social climate of our times. The
printing is state of the art created by true craftspeople.
Today printed T-shirt with witty slogans are very popular.
You will continue to see T-shirts worn, because they are cool,
fun and part of our daily life, T-shirts will still be here,
even when you and everyone else are long gone. Television
personalities have helped increase the popularity recently
by wearing them on highly rated programs.
The T-Shirt is a great product, especially when they come
from vjucool.com. The original t-shirt came in plain, white
cotton. Since then a large number of variations have sprung
up, including some which are far from the classic look. The
natural step from the white cotton t-shirt was the colored
t-shirt. The textile industry divides t-shirt colors into:
neutrals which include white, ash gray, natural and sometimes
organic and/or ivory, colors, usually light blue, pink, yellow
and other colors of similar intensity, darks, which are exemplified
by black, navy blue and maroon or specialty colors such as
steel blue or burnt orange. After color variations, changes
in the shirts themselves were made. Sleeveless t-shirts are
t-shirts essentially without sleeves. Long Sleeve t-shirts
are those with the sleeves lengthened to the wrist and cuffed
with a stretchy material. Ringer tees or t-shirts have two
variations. One, the shirt is similar to the classic t-shirt
but the neck band is a different color than the rest of the
shirt.
The other variation is one in which the sleeves are hemmed
with stretchy material and both this band and the neckline
material are one color and the rest of the t-shirt is another.
Fitted tees are perhaps one of the newer variations. Their
cut is designed to be a closer fit than the classic t-shirts.
This style first became popular with men whose physique could
be
favorably shown off when wearing this closer fit t-shirt.
Interest in a good fit for women led to the creation of baby
doll t-shirts. These are designed to be tight fitting and
include a small amount of ribbing at the sleeves end. Some
variations arealso intended to hit right at the wearer's waistline
or even slightly above to show off the belly button,
always very sexy! |
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