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Vju Cool was founded in 2006 in Italy by Vju Design, a Graphic design studio that decided to create cool T-shirts for everybody who loves to feel good.The Purpose is to make our job of Graphics Designers and to adapt it to a new support like T-shirts. It's an hard enterprise, but at the same time it's stimulating and it may be opened to many opportunities. Contact us
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The T-SHIRT History
 
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+ The T-shirt History

The T-shirt History
By the 1920's, "T-Shirt" had become an official word in the American English language with it's inclusion in Merriam-Webster's Dictionary. By W.W. II, both the Navy and the Army hadincluded the T-Shirt as standard issue underwear. Initially pegged as an undergarment, the TShirt soon came in to it's own on the big screen. John Wayne, Marlon Brando and James Dean all shocked Americans by wearing their underwear on national TV.

In 1951, Marlon Brando shocked Americans in his film "A Streetcar Named Desire" when his T-Shirt was ripped off of his body revealing his naked chest. By 1955, the T-Shirt was tolerated worn without another shirt covering it. Then James Dean made the T-Shirt real cool in "Rebel Without A Cause". James Dean made the T-Shirt a contemporary symbol of rebellious youth.
In the 60's people began to tie dye and screenprint the basic cotton T-Shirt making it an even bigger commercial success. Advances in printing and dying allowed more variety and the Tank Top, Muscle Shirt, Scoop Neck, V-Neck, and many other variations of the T-Shirt came in to fashion.

The T-Shirt was inexpensive, in style, and could make any statement you cared to print. The American T-Shirt came into it's own during the late sixties and seventies. Rock and Roll bands began to realize that they could make significant amounts of money selling their T-Shirts. Professional Sports caught on and soon the officially licensed T-Shirt became hot merchandise. During the 80's and 90's the production of T-Shirts and the mechanics of printing on them increased the volume and availability. Soon the American T-Shirt was being called a commodity item in the apparel industry.
At the beginning of a new millennium, the t-shirt has entered cyberspace and is now about to become even bigger. The American T-Shirt is well built and it is made to be worn. The artwork symbolizes the cultural and social climate of our times. The printing is state of the art created by true craftspeople. Today printed T-shirt with witty slogans are very popular. You will continue to see T-shirts worn, because they are cool, fun and part of our daily life, T-shirts will still be here, even when you and everyone else are long gone. Television personalities have helped increase the popularity recently by wearing them on highly rated programs.

The T-Shirt is a great product, especially when they come from vjucool.com. The original t-shirt came in plain, white cotton. Since then a large number of variations have sprung up, including some which are far from the classic look. The natural step from the white cotton t-shirt was the colored t-shirt. The textile industry divides t-shirt colors into: neutrals which include white, ash gray, natural and sometimes organic and/or ivory, colors, usually light blue, pink, yellow and other colors of similar intensity, darks, which are exemplified by black, navy blue and maroon or specialty colors such as steel blue or burnt orange. After color variations, changes in the shirts themselves were made. Sleeveless t-shirts are t-shirts essentially without sleeves. Long Sleeve t-shirts are those with the sleeves lengthened to the wrist and cuffed with a stretchy material. Ringer tees or t-shirts have two variations. One, the shirt is similar to the classic t-shirt but the neck band is a different color than the rest of the shirt.

The other variation is one in which the sleeves are hemmed with stretchy material and both this band and the neckline material are one color and the rest of the t-shirt is another. Fitted tees are perhaps one of the newer variations. Their cut is designed to be a closer fit than the classic t-shirts. This style first became popular with men whose physique could be
favorably shown off when wearing this closer fit t-shirt. Interest in a good fit for women led to the creation of baby
doll t-shirts. These are designed to be tight fitting and include a small amount of ribbing at the sleeves end. Some variations arealso intended to hit right at the wearer's waistline or even slightly above to show off the belly button,
always very sexy!
         
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