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Vju Cool was founded in 2006 in Italy by Vju Design, a Graphic design studio that decided to create cool T-shirts for everybody who loves to feel good.The Purpose is to make our job of Graphics Designers and to adapt it to a new support like T-shirts. It's an hard enterprise, but at the same time it's stimulating and it may be opened to many opportunities. Contact us
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+ The T-shirt History
The T-shirt History
T-shirt idea came to the US soldiers during WWI when they noticed the light cotton undershirts worn by European soldiers. Thanks to this undershirts they didn’t be hot such as US soldiers wrapped in their wool uniforms. American soldiers understood immediately the confort of undershirts and because of their design they got the name T-shirt. Step by step soldiers used T-shirt without a shirt covering while doing heavy labour or while it were hot. Often the public was accustomed to the imagine of soldiers wearing pants and T-shirts. This was the triumph of the T-shirt! After WWI the T-shirt became to be worn by civil people. The T-shirt was used to advertise even the presidential campaign of Thomas E. Dewey in 1948 and Dwight D. Eisenhower in 1952. All movie stars from John Waine to Marlon Brando wore T-shirt on national TV. At first the public was shocked. Then the T-shirt became a phenomenon accepted by all American people and it became cool when James Dean wore it in the famous film “Rebel Without a Cause”. |
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